The mandate was to redesign the website of Yellowstone to Yukon Conservation Initiative which is a Canadian non-profit organization that focuses on the conservation of nature and wildlife between the Greater Yellowstone Ecosystem and Canada’s Yukon Territory.
The original website of the Yellowstone to Yukon Conservation Initiative was unapproachable and corporate. It was also very confusing and didn’t have any structure. There were useless sections that could be reorganized, and one could easily get lost while navigating through the different sections.
With that in mind, the main focus was to create a system that would be clear and concise. To convey the warmth, beauty, and richness of the Yellowstone to Yukon regions, big picturesque images are seen throughout the website and a color palette of pink and green is used to emanate the warmth of nature.