The mandate of this group project was to create an advertising campaign for a chosen company while considering the target audience.
The Fujifilm Instax Mini 8 Camera Line was the chosen subject of our ad and the target audience were girls aged between 15 and 25. The goal was to create a young cheeky advertisement that would appeal to the younger crowd and show how the camera creates fun memories with your friends and family.
The method chosen by our team was stop-motion as we shot frame by frame the sequences of our ad. The music was custom made to match the fun atmosphere created by the visuals.